flip & tumble founders, Hetal Jariwala and Eva Bauer, met while completing their masters degree at Stanford’s Product Design program. Accustomed to solving pesky design problems, the duo joined up to find a solution to the problem of shoppers constantly forgetting their reusable bags. They quickly found that a compact bag you could keep with you all the time could get around this problem. From this learning, Hetal and Eva developed the 24-7 bag, a solution they hoped would be both easy to use and stylish. To test out the concept, they sewed the first 50 bags themselves, and set up shop at a local farmers market. After getting a thumbs up from excited market shoppers, they teamed up to officially launch flip & tumble in July of 2007.
flip & tumble is all about making quality products that won’t end up in the landfill. We realize that all products consume material and we consider it a responsibility to make the most out of whatever materials we’re using. For us that means that a product should definitely work well, but it should also do more. It should be beautiful and bring joy through its use. It’s a tall order, but one that we think is very important. To that end, we sweat the small stuff until we think the product is just right functionally and aesthetically. Our hope is that you’ll get oodles of use out of our products, and some smiles along the way.