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    hetal and eva in flip and tumble studio

    Our story gets its start in a little red brick building, the home of Stanford’s Product Design program. We came with a
    passion for design, and left with a love for the process of sketching, building, and dreaming up ideas. It’s also where
    we got hooked on the idea of building a line of bags that would really get used and more importantly loved. 

     Great design is what makes a product that fits seamlessly into your life, makes you smile when
    you use it, and gets used, a lot. That’s the potential of design, and we think that’s pretty cool.
    We love trying to use our powers for good.

    A PEEK.

    This is our work table.  It’s where ideas are created, refined and designed.   Sometimes we make a mess, sometimes we make something beautiful.  Sometimes those are one and the same.   

     desk at flip and tumble

    colorful table top at flip and tumble


    Cheery yellows, poppy pinks, cool blues. We love them all! We can’t bear to pick just one. That’s one of the reasons our palettes have so many colors.


    This is the real team behind the scenes. We’re really lucky to have an amazing factory that’s been working with us for the past 8 years. Once we develop the designs, they’re the ones that bring them to life. It’s a pretty amazing process to watch, and it never gets old with each new bag style.

    worker sewing at factory