It all started with a bunch of bananas and a jar of pickles and nowhere to put them
reusable bags were always in the trunk or back at home when we needed them.  We wanted a better way.
reusable bags were always in the trunk or back at home when we needed them.  We wanted a better way.

Sock-spired.

It was right there between the undies and the PJ’s. A sock turned out to be the perfect stashing spot for a lightweight bag. The stretchiness of the sock made it easy to squish a bag in, and it was small enough that you could simply keep a bag with you all the time.

compactable foldable bag with a pair of socks

Sock-spired.

It was right there between the undies and the PJ’s. A sock turned out to be the perfect stashing spot for a lightweight bag. The stretchiness of the sock made it easy to squish a bag in, and it was small enough that you could simply keep a bag with you all the time.

compactable foldable bag with a pair of socks
Eva and Hetal selling their first reusable shopping bags at a local farmers market

Off to market.

We were thrilled, but would anyone else would be? We swapped out the sock for a spiffy spandex pouch, and sewed like crazy for a few late nights until we had our first 50 bags. We went to sell at our local farmers market, fingers crossed. By days end, with just a few bags left, we knew we were on to something.

Women powered.

We ended up taking a leap, quitting our jobs and setting up shop in Berkeley, California. Today, we’re a small but mighty team. We’re proud to be 100% women owned and also mostly women operated. Take a peek in our studio and you might find us sewing the latest prototype, working with users, or sourcing the toughest of fabrics.

Off to market.

We were thrilled, but would anyone else would be? We swapped out the sock for a spiffy spandex pouch, and sewed like crazy for a few late nights until we had our first 50 bags. We went to sell at our local farmers market, fingers crossed. By days end, with just a few bags left we knew we were on to something.

Eva and Hetal selling their first reusable shopping bags at a local farmers market

Women powered.

We ended up taking a leap, quitting our jobs and setting up shop in Berkeley. Today, we’re a small, but mighty team. We’re proud to be 100% women owned and and also mostly women operated. Take a peek in our studio and you might find us sewing the latest prototype, working with users, or sourcing the toughest of fabrics.

women designing shopping bags in the flip & tumble studio
women designing shopping bags in the flip & tumble studio

“We’re on a mission to make amazing bags that stand the test of time.”

“We’re on a mission to make amazing bags that stand the test of time.”

clock to represent a good long life

A good long life.

We design our bags to last because quality goods are more gentle on the planet. We combine tough materials and smart function to ensure our products will be by your side for years to come.

earth with thumbs up sign

Treading lighter.

A plastic bag spared here, another spared there. Over flip & tumble’s lifetime, we estimate that our bags have replaced around 19 million (and counting!) disposable plastic bags.

peace sign

Produced ethically.

We’ve been working with our factory overseas for more than 8 years, and they’ve been a great partner for us. We routinely do third-party audits based off of fair trade principles to ensure the workers are treated and paid fairly.

clock to represent a good long life

A good long life.

We design our bags to last because quality goods are gentler on the planet. We combine tough materials and smart function to ensure our products will be your side for years to come.

earth with thumbs up sign

Treading lighter.

A plastic bag spared here, another spared there. Over flip & tumble’s lifetime, we estimate that our bags have replaced around 19 million (and counting!) disposable plastic bags.

A good long life.

We’ve been working with our factory overseas for more than 8 years, and they’ve been a great partner for us. We routinely do third-party audits based off of fair trade principles to ensure the workers are treated and paid fairly.

Founders

Eva and Hetal met in 2005 while attending Stanford’s Product Design Program. It’s here that they honed their passion for helping to solve problems through the power of design.

In 2007 they launched flip & tumble.

photo of flip & tumble founders Eva Bauer and Hetal Jariwala

Founders

Eva and Hetal met in 2005 while attending Stanford’s Product Design Program. It’s here that they honed their passion for helping to solve problems through the power of design.

In 2007 they launched flip & tumble.